Our Clients

Client : Gillette
Project Type : Identity Design

Project Details:

Project description provided by client:
Oral-B Innovation is an in-house promotion "30 ideas in 30 days". Project was birthed to incourage in-house creativity.

Project critique by our artists: Oral B Innovation utilizes the image of a lightbulb to give the impression of creativity and the birthing of new ideas. Given the fact that the project it was designed for was meant to promote out of the box thinking, few other graphics could do have fit better.

The standard Oral B logo was incorporated as one of the ridges in the base of the lightbulb, which tied the Innovation logo in with the existing Oral B branding, while still taking nothing away from the design.

Rather than stick with the ordinary yellow that is usually associated with lightbulbs, the designer decided to use a medium blue that was analogous with the color of the Oral B brand. This results in a soothing color palette that works well with the hygiene related endeavors of the parent company, while still looking current, futuristic, and innovative.

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HOW IT WORKS

Heres how it works. Once you complete the online order form / creative brief you will be assigned to a dedicated team of artists. Whom will research, brainstorm and develop your initial 4-6 custom logo designs for you to choose from depending on the package you select. Click Here to Learn More.

ALREADY HAVE AN IDEA?

You may give as much or as little input as you like. At a minimum we need to know who you are, what you do and your target market. Your dedicated team of designers can take care of the rest. However if you already have ideas, you are able to instruct your team of designers to develop as many of the 4-6 concepts around your ideas as you like.

OUR ARTISTS

We have a team of 21 in-house designers all whom hold a minimum of a Bachelors Degree, some with a Masters Degree in Graphic Arts. Those very same designers are available to you by phone any time throughout the process. This is something none of our competitors can say. Dont risk your companies image with a firm that outsources their work overseas, trust the skilled in-house artists at The Logo Loft.

TESTIMONIALS

I was very pleased with the design choices provided, the quick response when we made a revision, and the fact that even though I went several days between contact, there was no "push" for a response from me. I was comforable working at my own pace. I was able to share the designs with my colleagues and spend some time deliberating over which would work best. Thank you for a great logo design experience!

Utility Data Systems, Inc.