Client : Whirlpool
Project Type : Identity Design
Project description provided by client:
The colors are a good combination, the blue and orange always works well with one another because blue is the opposite color of orange on the color. Any color and their opposite on the color wheel go good together. The blue also ties in to what Whirlpool makes with the cleaning and cooling products being their main products. In marketing blue is usually used for these types of products such as warm colors are used for food for example.
The font, which is Sofachrome Italic, is a good choice when dealing with technical companies. The weight of the logo matches the weight of the central part of the icon which is great for uniformity and the thin line separating the two names has good placement, for if it was side to side it would to be wide of a logo.
Again this logo was made for a division within the the Whirlpool team but the shape of the logo of it being a six shows a subtle way of saying its for the Six Sigma team. The shadow on the bottom of the logo shows depth keeping it from being a flat, bland logo and adding some appeal to it.
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