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Client : Oprah Winfrey
Project Type : Identity Design
Project Details:

Project description provided by client:
The Oprah Winfrey Christmas Album (CD) will be a state-of-the-art production of traditional Christmas songs performed by top recording artists. Oprah will select the singers as well as the songs.

Project critique by our artists: The Oprah Winfrey Christmas Album logo was designed to evoke the spirit and season of Christmas. This was done through various techniques. The use of black for the main lettering creates an emphasis on the logo name, as well as, creates a contrast between the text and graphics. A soft gold is used for the secondary text, again creating enough contrast between the additional text and the main name, calling attention to the name itself. The graphics are what pulls the concept together in that the santa hat and holly are not only traditional, light hearted symbols of Christmas, but they also add color through the use of reds and greens. The graphics are then made to "pop" by the subtle use shading and additional gold accents. The font chosen suits well because it is not only fun and whimsical, but traditional and classic.
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Heres how it works. Once you complete the online order form / creative brief you will be assigned to a dedicated team of artists. Whom will research, brainstorm and develop your initial 4-6 custom logo designs for you to choose from depending on the package you select. Click Here to Learn More.
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